No Cutesy, No Pink, No Kidding Around: Women’s Line Made for Hunters
August 17, 2021

No Cutesy, No Pink, No Kidding Around: Women’s Line Made for Hunters

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Hunting is the great equalizer.

The mountain doesn’t care if you’re young or old. The mule deer are not interested in your ethnic makeup. The pressure to make that perfect shot on that game animal has no idea if you’re male or female.

We’re all equal in the field, and Badlands wants to make sure your gear is the same way.

We’ve launched our wide-ranging line of women’s hunting gear with one mission in mind: Make crazy-good gear that never gets in the way of a successful hunt. Sounds familiar because it’s no different than anything else we do.

Unlike some brands who simply make the same stuff a size smaller and slap a pink logo on it, we’ve built this collection from the ground up to meet the needs of the female hunter. This means new cuts, new features, and even completely new items.

We also have a secret weapon that ensured we stayed the course and kept true to the mission:

Our apparel product designer and hard-core hunter, Danielle.

From the start, Danielle has researched, designed and tested every feature, detail and change that has gone into the women’s collection. She’s created a cadre of the hardest-hunting females on the planet, who tested these pieces in the field for the past year. Based on her experience as a hunter, and the feedback of her beta crew, we feel confident in calling this the finest line of women’s hunting gear ever created. We think you will, too.

You can see the entire line over on the women’s collection page, as it’s a bit much to fit into a single blog post. We did, however, want to call out a few items so you can see the level of detail Danielle and her team put into this line.

For starters, the all new Lagatha Legging gives the comfort of leggings, but is built for the field. Reinforced wear points run from the knees to the ankle, and also cover the seat, making the Lagatha perfect for places Lululemon dare not tread. These are durable enough to wear on their own, but are still light enough to layer under pants or bibs.

Next, we created a new version of the Flex Half-Zip Hoodie and redesigned it for a perfectly true fit for the female form. How did we do that? It wasn’t simple. We had to create more true-to-size cuts to accommodate for the curves of the body, and we made it easier to layer than ever before.
But no detail really showcases the level of detail like the hood. What is special about a hood? Danielle knew, and her test team verified, that the hood on most hoodies are too small for women. Once you introduce ponytails or buns, there’s just not enough room for a comfortable fit. So we’ve enlarged the hood on the Flex Half-Zip (and all the women’s line hoodies) to fit better with hair up.

 Our Rush and Task Pants have also been designed from the start for the needs of women in the field. What does that mean? For starters, it means stretchy comfort, enhanced abrasion resistance and tall sizes.

Oh, and did we mention pockets? They all have pockets, which seems like a no-brainer, but as all of the women out there know, is a rarity. 

Next, let’s look at the Pyre Bib and Jacket. Danielle added a bit more insulation to enhance warmth without the need for additional bulky layers, while chest vents help regulate temps.

But to see the biggest change, you need to look to the rear of the bib. We’ve added side zips, allowing the wearer to answer the call of nature without having to remove the bib or undress in any way. Hands down, this was the no. 1 most popular feature with our test teams (pant pockets were a distant no. 2).

We could go on and on, but really you just need to see it for yourself. Hop over to the women’s collection page and check out our complete line of women’s hunting gear. From jackets and pants, to bibs, hoodies and backpacks, we’ve pretty much got you covered.

And this isn’t the end-all, be-all of our women’s line. Danielle and crew are hard at work creating even more female-focused gear.

It’s about damn time someone did, in our opinion, because at the end of the day, we’re all equal in the eyes of the hunt. It only makes sense that our gear is, too.


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