AND YOU’RE INVITED TO THE PARTY
1992. What a year! A Few Good Men was in theaters (YOU CAN'T HANDLE THE TRUTH!). The people voted…and young Elvis won. Everyone was dropping phrases like “cool beans,” “dope” and “whatever!” And best of all, Badlands was born in a humble storage unit in Salt Lake City, Utah, kicking off 30 years of crazy-good gear. You read that right, home skillet! It’s Badlands’ 30th, and to celebrate, we’re going back in time. BOOYAH.
BADLANDS’ 90s GEAR: SO FLY
Saved By the Bull
Badlands’ Logo Evolution
Badlands’ logo wasn’t always the iconic legend it is today. We started as “Bad Lands,” with the peak of totally rad 1992 design. Later, we started messin’ with the bull, and so we got the horns. Finally, we landed on the logo we all know and love. We’re pretty sure adopting our famous red bull skull is what averted Y2K. You’re welcome.
GET IN THE WAYBACK MACHINE. IT’S RACK ATTACK TIME.
In this very special (and time-bending) episode of Rack Attack, our very own Blake VanTussenbrook makes an appearance from waaaaay back in the day. What would the future hold for young Blake? Watch and learn.
WE’RE TOTALLY BUGGIN’ ABOUT THESE VINTAGE ADS
Don’t Look Down
We began as a mountaineering pack company. You really come to appreciate lightweight packs when you’re hanging off a cliff.
We quickly outgrew our storage shed workspace, and in 1993, we managed to con our way into a fancy new Badlands HQ: an old furniture warehouse.
Since Time Began
Well, for at least 30 years, Badlands packs have been aiding hunters in their quest for trophies, full freezers, and adventure. It’s been a blast.
Do we fix every pack that gets sent for repair? Darn tootin’. Yep, we said tootin’. We also said Unconditional Lifetime Warranty from day one, and we meant it.
Making Friends, Going Places
Moving meat has always been one of the main purposes of our packs. This intrepid hunter is taking a new friend for a piggyback ride. Pun not intended. Perhaps.