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IT’S OUR 30th BIRTHDAY

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AND YOU’RE INVITED TO THE PARTY

1992. What a year! A Few Good Men was in theaters (YOU CAN'T HANDLE THE TRUTH!). The people voted…and young Elvis won. Everyone was dropping phrases like “cool beans,” “dope” and “whatever!” And best of all, Badlands was born in a humble storage unit in Salt Lake City, Utah, kicking off 30 years of crazy-good gear. You read that right, home skillet! It’s Badlands’ 30th, and to celebrate, we’re going back in time. BOOYAH.

BADLANDS’ 90s GEAR: SO FLY

Pack #00001

Badlands’ first piece of hunting gear. It started as a mountaineering pack, until an employee painted it green for a hunting trip. The rest is history.

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The 2200 in 1994

It’s like a baby pic! Since then, we’ve made a ton of improvements, making the 2200 a perennial customer favorite and top-performing pack.

See Today's 2200

The First Superday

This baby was built like a brick $#!&house. Triple stitched. Redundantly engineered. These early packs set the standard for the entire industry.

Visit Superday

Saved By the Bull

Badlands’ Logo Evolution

GET IN THE WAYBACK MACHINE. IT’S RACK ATTACK TIME.

In this very special (and time-bending) episode of Rack Attack, our very own Blake VanTussenbrook makes an appearance from waaaaay back in the day. What would the future hold for young Blake? Watch and learn.

WE’RE TOTALLY BUGGIN’ ABOUT THESE VINTAGE ADS

Great Ad. NOT!

One of our first ads. What we lacked in design skills we made up for with our plucky attitude.

Draw by Hand? Alrighty Then.

Hand-drawn elements first appeared in this 1996 hypervent ad. Mom always said we had talent.

Watch Out, Eminem

Who says a bunch of hunters from Utah can’t rap? This 1998 ad proved we could sling rhymes.

Don’t Look Down

We began as a mountaineering pack company. You really come to appreciate lightweight packs when you’re hanging off a cliff.

Fancier Digs

We quickly outgrew our storage shed workspace, and in 1993, we managed to con our way into a fancy new Badlands HQ: an old furniture warehouse.

Since Time Began

Well, for at least 30 years, Badlands packs have been aiding hunters in their quest for trophies, full freezers, and adventure. It’s been a blast.

Unconditional, Seriously

Do we fix every pack that gets sent for repair? Darn tootin’. Yep, we said tootin’. We also said Unconditional Lifetime Warranty from day one, and we meant it.

Making Friends, Going Places

Moving meat has always been one of the main purposes of our packs. This intrepid hunter is taking a new friend for a piggyback ride. Pun not intended. Perhaps.

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