1992. What a year! A Few Good Men was in theaters. (YOU CAN'T HANDLE THE TRUTH!) The people voted…and young Elvis won. Everyone was dropping phrases like “cool beans,” “dope” and “whatever!” And best of all, Badlands was born in a humble storage unit in Salt Lake City, Utah, kicking off 30+ years of the world's best hunting gear. You read that right, home skillet! This is a Badlands 30-Year CELEBRATION.
BADLANDS’ 90S GEAR: SO FLY
Badlands’ first piece of hunting gear. It started as a mountaineering pack, until an employee painted it green for a hunting trip. The rest is history.
The 2200 in 1994
It’s like a baby pic! Since then, we’ve made a ton of improvements, making the 2200 a perennial customer favorite and top-performing pack.
The First Superday
This baby was built like a brick $#!&house. Triple stitched. Redundantly engineered. These early packs set the standard for the entire industry.
Badlands’ logo wasn’t always the iconic legend it is today. We started as “Bad Lands,” with the peak of totally rad 1992 design. Later, we started messin’ with the bull, and so we got the horns. Finally, we landed on the logo we all know and love. We’re pretty sure adopting our famous red bull skull is what averted Y2K. You’re welcome.
WE'RE TOTALLY BUGGIN’ ABOUT THESE VINTAGE ADS
Great Ad. NOT!
One of our first ads. What we lacked in design skills we made up for with our plucky attitude.
Draw by Hand? Alrighty Then.
Hand-drawn elements first appeared in this 1996 Hypervent ad. Mom always said we had talent.
Watch Out, Eminem
Who says a bunch of hunters from Utah can’t rap? This 1998 ad proved we could sling rhymes.
Back to the Future
Well, thanks for joining us on that trip down memory lane. Now it's time to fast forward and grab some new Badlands gear.