APPROACH CAMOUFLAGE

A camo design that works harder — and smarter — to keep you hidden when it matters most.

THE METHOD BEHIND THE PATTERN

When we first set out to create Badlands' Approach camo system, we had two rules for ourselves: we'd do it right, and we'd make it work harder than any camo on the market. That meant teaming with experts on how game sees colors and interprets patterns. It meant proving that our camo would adapt to changing light conditions. It meant putting our pattern through the wringer with test after test after test. The result — the Approach camo system— was well worth it.

The system consists of three variations: Approach OG (Original Green), Approach FX (Fall Crossover) and Approach GT (Ground and Timber). These aren’t seasonal, regional or species-specific patterns. Each Approach camo is designed with intentional variations in the pattern and coloring to help you best adapt to the conditions you’ll face on a hunt.

All three patterns work well in conjunction with one another to break up your silhouette, and all three work with Badlands’ solid color options for gear and accessories, too. Keep reading to learn more about the science behind the Approach system.

Adaptive Coloration
Approach OG, Approach FX and Approach GT do more than blend with your surroundings. They adapt to the current light conditions. As light changes and shifts, the different colors and layers of your Approach camo come to the forefront to keep you concealed.
MULTI-LAYERED VISUAL CONFUSION
Look closely and you’ll see just how deep the layering in Approach camo goes. This mixing of layers, shapes and colors is the basis of visual confusion. Game animals have difficulty determining where one shape ends, and another begins.
INTENTIONAL PATTERNING
Approach GT is designed to work in thick foliage and timber, so we gave it a network of darker lines in a vertical format, to mimic the orientation of tree bark. Approach OG and Approach FX, with their lighter base colors and random patterning, work well in more open terrain.
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Approach GT

When you have a canopy of leaves shading the environment or you're hunting heavy foliage or timber, Approach GT (Ground and Timber) has the darker colors and vertical pattern needed to blend in.

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APPROACH OG

Approach OG (Original Green) works well just about anytime, anywhere — but its green, brown and tan hues make it especially effective during early season hunts with rich vegetation or in western conditions with rocks, pine and sage.

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Approach FX

Approach FX (Fall Crossover) has a darker, hardwood color scheme, making it ideal for late-season hunts on browner terrains, where the leaves — and temperatures — start dropping. It’s also an extremely effective snow camo thanks to its light base color.

DO THEY SEE WHAT WE SEE?

It’s true, most game animals don’t see colors the way we do. For example, elk and deer see reds and oranges as brown or gray, and whitetail see about three times less clearly than humans in daylight conditions. Turkey have excellent vision and can see many of the same colors humans can. Take a game’s eye view of the Approach camo system to see just how effective it is. (Game views below are simulated.)

Approach GT

The darkest of the Approach camo patterns, with a vertical orientation to the pattern meant to mimic tree bark.

  • Colors: Dark greens, tans and black
  • Terrain: Heavy foliage and timber
  • Features: Vertical pattern orientation
  • Best For: Spring turkey and whitetail

Approach OG

The original camo, and effective in multiple environments thanks to its mix of greens and neutral colors.

  • Colors: Greens, browns and tans
  • Terrain: Lighter foliage or western hunting conditions
  • Features: Random patterning for visual confusion
  • Best For: Western big game and fall and spring turkey

Approach FX

With a light base and hardwood colors, it’s especially effective in drier conditions, late fall, and even snow.

  • Colors: Browns and tans
  • Terrain: Dry, leafless timber
  • Features: An optimized blend of colors that maximize the effectiveness of adaptive coloration
  • Best For: Late-season whitetail or any dry, arid conditions

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READ ABOUT OUR TECH

At Badlands, there’s intention behind every stitch, fabric and piece of technology. Check out our featured articles on hunting tech to see how it all comes together.