Approach & Approach FX
We make a lot of things, but the last thing we’re interested in making is a fashion statement. So when Badlands set out to make a new camo pattern, we had two requirements: we had to do it right, and it had to work harder than any camo on the market. We spent years working with experts on color, on how changing light affects patterns, and how game sees colors and interprets patterns. We tested, tested again, and then retested our retests. That’s how Approach camo was created. And soon after, Approach FX, which gives you yet another option for varying terrain and different seasons. Take a closer look into the Badlands approach to camo.
Thanks to their carefully constructed and neutral color palettes, Approach and Approach FX are effective in an incredible variety of terrain and seasons, and even work in snow. While other patterns morph into a human-shaped dark blob at a distance, the light patches on Approach and Approach FX ensure you're still hidden.
These unique patterns also adapt to the current light conditions. As light changes and shifts, and different parts of the spectrum come into play, different colors and layers of Approach and Approach FX come to the forefront, to keep you hidden when it matters most.
Multi-Layered Visual Confusion
We built an almost obscene amount of layers into Badlands' Approach and Approach FX, to ensure that the eyes of a game animal won’t be able to detect where one shape ends and another one begins. This mixing of layers, shapes, and colors is the basis of visual confusion and the key to truly effective camouflage. In other words, even if an animal thinks it sees something (you), it’s already too late. Last but not least, as a final touch we knew you’d appreciate, we added our famous Badlands skull to the pattern. Accept no substitutes.
Design, Test, Repeat
As a company, we take pride in the testing we put all of our products through. That said, the Approach and Approach FX patterns are by far the most meticulously tested projects in Badlands history. We’ve taken both Approach and Approach FX across the globe, and put them through the gauntlet in countless types of terrain. Only when each one was perfect were we able say with confidence, “the Badlands approach to camouflage is here.”