At Badlands, “unconditional” and “unmistakable” are more than words. They’re how we roll in everything we do, from the way we hunt, to the way we create world-class hunting gear for you. If you know us, you know. If you’re new to Badlands, we’re glad you found us. Because we believe in taking care of you. It’s why every piece of Badlands gear is covered by our famous Unconditional Lifetime Warranty.
We Think You’ll Understand
OUR WHITETAIL ADDICTION
Badlands may have been born in the mountains, but we completely geek out when it comes to hunting whitetail. And when we’re not hunting whitetail, we’re dreaming up crazy-good new gear to hunt them with. So start exploring: you’ll find whitetail gear for men and women, and everything from Silens fleece to purpose-built, customizable whitetail packs. Badlands has what you need to feed your addiction.
Approach & Approach FX
OUR APPROACH TO CAMO IS PLAIN TO NOT SEE
Approach and Approach FX were scientifically designed and exhaustively tested before we released them in the wild. Both patterns are designed to mask your silhouette and maximize visual confusion for big game. Heck, it kind of confuses us.
MASTER THE ART OF LAYERING
The secret to staying out in the field as long as possible is comfort, and the way to achieve it is proper layering. At Badlands, we know that’s more than “throwing on a jacket.” It’s having the proper base, mid and outer layers for your hunting conditions. As the masters of layering, we’ve got it all, from natural and synthetic base layers to breathable, waterproof outerwear.
Badlands’ New SWAP System
BUILD YOUR PERFECT WHITETAIL PACK
Not only do we have packs built just for whitetail hunters, we’ve also found a way to make them even better. Actually, you’re the one who gets to make them better. With our new SWAP (Secure Webbing Attachment Point) System you can customize your whitetail pack and keep the gear you need where you need it.
Nobody Beats Badlands’
UNCONDITIONAL LIFETIME WARRANTY
Other gear companies have warranties, sure. And some even say they have “lifetime guarantees.” But once you’ve read all their small print, you’ll see nothing tops Badlands’ warranty. Simply put, if it has our name or logo on it, it’s covered for life. No small print necessary.