AT BADLANDS, WE SOLEMNLY SWEAR:
To sweat the small stuff, so you sweat a little less. To put a big weight on our shoulders, so your load is a little easier. We swear to always be unconditional. Unmistakable. And a little bit crazy about everything you're crazy about.
So what's that mean? It means our gear is so well-built, we can cover it by our legendary Unconditional Lifetime Warranty.
If you’ve ever visited our website (seriously, you’re on it right now), you‘ve seen this promise. It’s a simple concept, but it carries a lot of power. If our products fail, we’ll fix it.
And by “we,” we actually mean Okcha.
Pronounced O-Cha, she’s one of Badlands’ original employees. She’s the heart, soul and well-callused fingers of Badlands. If you’ve ever sent in a pack, jacket or pair of pants for repair, they’ve been restored to new by the caring hands of Okcha. That’s more than two decades of work, done by one master at her craft.
While she is amazing, we also work super hard to make her life as easy as we can. That means building the toughest, most durable, hardest-used gear we can. We design it right and hold the line on quality so that your stuff doesn’t fail and Okcha doesn’t have more work.
Why do we go to this crazy level with our warranty? Because we hate the thought of someone’s hunt going sideways. It’s that fear that’s led us to cover all our products, not just the packs.
Yes, all of our apparel is also covered under our Unconditional Lifetime Warranty. We’ve been called idiots, we’ve been told that’s unheard of in the industry, we’ve been told we’ll never be able to sustain that. Yadda, yadda, yadda. Whatev.
Guess what? If you design and build a better product, and never take your eye off the quality, it’s easy to cover that gear for its lifespan. We asked Okcha if she thought we could handle any bump in claims from covering all our apparel. She just shrugged, said “meh” and yelled at us to get out of her shop, she had work to do.
Oh, that Okcha.
Look, “stuff” happens and things get damaged or fail. We get that, and it’s our mission to make it right. Know that when you buy Badlands packs, bino cases, jackets, baselayers, etc., that you’re also buying a lifetime of support and coverage.
We make it easy as pie to get that service, as well. Just go to the promise page on Badlandsgear.com and submit a claim. Our team will work with you to get your gear to Okcha and back to you as fast as we can.
As an added bonus, we’re always looking at the gear that does come in for work. From these outliers, we try to figure out what happened and what we can learn for the next round of design.
Our goals are two-fold: Make sure you can have 100% confidence in your Badlands gear, and give Okcha some more time to work on her crosswords.
It’s the least we can do for her after all these years.